Food Service Sales Update – Jun ’21
Executive Summary
U.S. grocery store sales have remained significantly above pre-pandemic levels throughout the first four months of 2021 while Apr ’21 food service & drinking place sales have rebounded to above pre-pandemic seasonal levels as dine-in restrictions continue to ease, weather improves and vaccination efforts continue to advance. Important points to consider include:
- U.S. grocery store sales remained significantly above pre-pandemic levels for the 14th consecutive month through Apr ’21 while food service & drinking place sales finished above pre-pandemic seasonal levels for the first time in the past 14 months throughout Apr ’21. Combined grocery store and food service & drinking place sales rebounded to a 15 month high level throughout Apr ’21, finishing just 2.3% below pre-pandemic trendline figures when adjusted for inflation.
- U.S. seated diner figures provided by OpenTable exhibited a similar pattern to the food service & drinking place sales throughout 2020, steadily rebounding from the Apr ’20 lows through September before declining again throughout the final quarter of the calendar year. May ’21 seated diners rebounded to a 15 month high level but remain 13% below pre-pandemic seasonal levels.
- The National Restaurant Association’s Restaurant Performance Index has indicated that the U.S. restaurant industry expanded over three and a half consecutive years through Feb ’20, prior to contracting throughout 11 consecutive months through Jan ’21. The Restaurant Performance Index reached a record high level for the second consecutive month throughout Apr ’21, although both same-store sales and customer traffic indicators remain well below pre-pandemic levels on an industry-wide basis.
Grocery Store & Food Service Sales
COVID-19 has resulted in a pronounced divergence in grocery store and food service & drinking place sales. Grocery stores sales reached a record high monthly level throughout Mar ’20 as many stocked up on staples in anticipation of lockdowns while food service & drinking place sales declined to a 16 year low level throughout Apr ’20 as stay-at-home orders were placed.
Grocery store sales have remained significantly above pre-pandemic seasonal levels over 14 consecutive months through Apr ’21. Apr ’21 grocery store sales finished 0.2% below the previous year record high seasonal level but remained 13.4% above 2019 seasonal levels. 2020 annual grocery store sales finished 10.8% higher on a YOY basis.
Food service & drinking place sales remained below pre-pandemic seasonal levels over 13 consecutive months through Mar ’21, prior to fully rebounding throughout Apr ’21. Apr ’21 food service & drinking place sales finished 116.8% above previous year levels and 2.0% above 2019 seasonal levels, rebounding to a 14 month high level, overall. 2020 annual food service & drinking place sales finished 19.2% lower on a YOY basis, reaching a six year low level.
Combined grocery store and food service & drinking place sales rebounded to a 15 month high level throughout Apr ’21, finishing just 2.3% below pre-pandemic trendline figures when adjusted for inflation.
OpenTable Seated Diners
Total U.S. seated diner figures provided by OpenTable exhibited a similar pattern to the food service & drinking place sales throughout 2020. Seated diner figures showed YOY restaurant activity steadily rebounding from the Apr ’20 lows through the month of September, prior to remaining largely flat throughout the month of October and slipping once again throughout the months of November and December. More recently, declines in seated diners have subsided as figures have steadily rebounded throughout the first four months of 2021. When indexed to 2019 levels, May ’21 seated diners rebounded to a 15 month high level but remained 13% below pre-pandemic seasonal levels.
Restaurant Performance Index
The National Restaurant Association’s Restaurant Performance Index (RPI) rebounded to a record high level of 106.3 throughout Apr ’21. The RPI is a statistical barometer that measures the overall health of the U.S. restaurant industry. A value above 100 signals a period of expansion while a value below 100 signals a period of contraction, with the distance from 100 signifying the magnitude of the expansion or contraction. The RPI has reached record high levels over two consecutive months through Apr ’21. The elevated RPI overstates the current health of the U.S. restaurant industry due to same-store sales and customer traffic indicators being compared to Apr ’20 levels, however. Both same-store sales and customer traffic indicators remain well below pre-pandemic levels on an industry-wide basis but continue to trend in a positive direction.
The RPI has indicated that the U.S. restaurant industry expanded over three and a half consecutive years through Feb ’20, prior to contracting throughout the 12 months of data through Jan ’21. RPI figures reached record low levels throughout Mar-Apr ’20, consistent with the declines experienced in food service & drinking place sales. RPI figures have been provided since early 2002.
The RPI has exhibited a moderate correlation with domestic cheese demand, historically, as the restaurant industry has been a main source of consumption growth. The correlation in the RPI and YOY growth in domestic cheese demand was most pronounced following the financial crisis of 2008, when both declined significantly, each reaching record low levels on a 12-month rolling average basis. Similar declines have been exhibited through the COVID-19 pandemic.
The RPI Current Situation Index, which measures current industry trend indicators, rebounded to a record high level of 106.7 throughout Apr ’21. The RPI Current Situation Index had ranged from values of 92.8 – 96.8 from Mar ’20 – Feb ’21, prior to reaching record high levels over each of the past two months of available data. The RPI Expectations Index, which measures restaurant operators’ six-month outlook on industry indicators, reached a record high level of 105.9 throughout Apr ’21, up slightly from the previous month.
TSA Checkpoint Travel Numbers
Monthly TSA checkpoint travel numbers, a data series tangentially related to the rebound in food service sales, also reached a 15 month high level throughout May ’21. May ’21 TSA checkpoint travel numbers finished sharply above previous year figures but remained 33.0% below 2019 seasonal levels.
Summary
COVID-19 has resulted in a pronounced divergence in grocery store and food service & drinking place sales. U.S. grocery store sales remained significantly above pre-pandemic levels for the 14th consecutive month through Apr ’21 while food service & drinking place sales finished above pre-pandemic seasonal levels for the first time in the past 14 months throughout Apr ’21.
From a dairy perspective, declines in restaurant performance have historically been associated most closely with declines in domestic cheese demand. Declines in food service cheese demand have been partially offset by government intervention programs including the Farmers to Families Food Box Program, however the Farmers to Families Food Box Program was discontinued at the end of May ’21.
Food service figures have improved of late as dine-in restrictions ease, weather improves and vaccination efforts continue to advance. OpenTable seated diners reached a 15 month high level throughout May ’21 while TSA checkpoint travel numbers, a data series tangentially related to the rebound in food service sales, also reached a 15 month high level throughout May ’21. Looking forward, the National Restaurant Association’s Expectations Index indicates an expectation for continued improved food service sales in months to come.